Across the nation, women are excelling in business startup and growth. In 2019, according to the American Express State of Women-Owned Businesses Report, women-owned businesses continue to fuel the economy and account for 42 percent of all businesses, a total of nearly 13 million. Women employed 9.4 million workers, and generated revenue in upwards of $1.9 trillion.
What’s more, firms owned by women of color account for 50 percent of all women-owned businesses. An estimated 6.4 million women of color-owned businesses employ nearly 2.4 million people and generate $422.5 billion in revenue.
With the continuation of COVID-19, women-owned businesses have been disproportionately hit, and a quarter of these businesses have had to close. There are real challenges facing women business owners, and as communication leaders, it is our responsibility to advocate, build, strengthen, and serve our community, while supporting them through times of transformation.
At Communication Leadership Consulting, a majority of our clients have been womxn-led non-profits, womxn-owned small businesses, and womxn communication leaders. In fact, out of 82 clients, we’ve served only 13 non-profits or small businesses with men at the helm.
It is with this in mind that we ask you to learn about and support these womxn-owned businesses who make a difference to our economy, but are being inordinately affected by the systemic discrimination, health, and economic crisis in our midst.
Join us as we feature interviews with womxn business owners, non-profit directors, and communication leaders who are working to overcome these challenges every day.
Click here for more information about our services.
Click here to volunteer for Communication Leadership Consulting.
COVID-19 has changed life as we know it. As communication leaders, we play a critical role in helping our communities navigate this time — from staying connected, to communicating during crises, to serving those in need.
June 4 at 6:30 p.m.: The New Essential Employee, featuring Anita Ramasastry, Kevin Mihata, and Briana Randall.
Claudia is an expert at working with and leading diverse and distributed teams — skills that have become invaluable during the COVID-19 pandemic. Claudia will share strategies for making virtual teams successful, with a focus on leadership. She’ll discuss adapting leadership to a virtual space and anticipating and addressing the dynamics of virtual communication. She’ll also discuss managing collective stress among teams and effective ways to stay in touch.
I am working with a fantastic team of communicators at the University of Washington, COVID-19 Consultancy through the Communication Leadership Program. We are offering pro-bono communication consulting to nonprofits and small businesses in need. We are here to help you survive and thrive during this pandemic. Interested in finding out more? Sign up for our free half-hour consultation and let us help you during this critical time.
Fri, May 8, 2020
5:30 PM – 7:00 PM PDT
As our first speaker in the COVID-19 Communication Series, Melissa Schwartz will be discussing mindfulness and emotional well being during crisis. Melissa speaks with a raw expertise that allows her to illuminate strategies for mediating crises, especially during times of chaos.
Melissa Schwartz has more than two decades of strategic and crisis communications experience in government, the private sector, and nonprofit organizations. She has substantial expertise in media training, message development, and media relations. Melissa has been teaching communications for the past seven years, four of which have been in the Communication Leadership Masters program at UW where she teaches Crisis Communication, splitting her time between the two Washingtons.
Melissa has managed a number of high profile crises. Tapped by the Obama administration, Melissa managed communications for the federal agency responsible for the regulation and oversight of offshore drilling in U.S. federal waters following the 2010 Deepwater Horizon oil spill. She has recently represented FBI Deputy Director Andrew McCabe and served on the communications and media team supporting the testimony of Dr. Christine Blasey Ford as part of the confirmation hearings for now-Supreme Court Justice Brett Kavanaugh. She has published chapters in PR News Guidebooks focused on PR Measurement, Crisis Management, Media Training, and Corporate Social Responsibility.
For more upcoming events in this series - visit COVID-19 Consulting!
A third of the global population, approximately 2.6 billion people, are currently experiencing some kind of restrictions to their lives, their work, and their day to day existence. Many of us are sheltering in place with our devices. These screens keep us connected to our jobs, our schools, and our friends and family. It is likely we are spending more time in front of a screen than at any other point in our lives.
Why am I so exhausted?
Part of what most of us are experiencing now is that our homes have become our workplaces, and our screens are the only connection to people outside of our own household. Video services like zoom dominate our day - whether we are conferencing with clients, chatting with co-workers, having a happy hour with friends, or a netflix watch party with family.
The quality of our attention is different when we are online. Video chats require us to work harder to process non-verbal cues such as facial expressions, body language, and the tone and pitch of voices. We become hyper focused on the few available cues we can see, rather than the full range of body language available to us normally.
It is this dissonance, of being together in mind, but separate in body that causes us to feel conflicted. Our bodies long for that energetic exchange, that limbic resonance, that happens with real life interactions. The direct eye contact we normally have during a conversation that makes us feel heard and understood isn’t present. There isn’t a way to relax naturally into the conversation, and this creates conflicting feelings of connection and disconnection to the people we most want to see and hear.
We are also very aware of being watched. There is a performative pressure when you have a dozen heads staring back at you. One of those heads may very well be your own if you choose not to hide yourself on screen. We end up spending a lot of time looking at ourselves, how we appear, and how we are behaving. If you think you look awkward on camera, then you’ll be looking to confirm this bias as you watch yourself perform on screen. This social strain is nerve-wracking and can create unnecessary stress in an already fraught time. Introverts and extroverts alike can feel worn down by all of this high-intensity virtual connecting.
Silence on screen adds another challenge. In normal circumstances, silence is a natural rhythm in conversation. In a video call, it is difficult to tell if the silence is real, or if your internet is lagging or unstable. Silence can make people uncomfortable, and this can lead to anxiety about your technology, and that you aren’t as focused during meetings.
Video chatting doesn’t just drain our brain and our energy, it is also having a serious effect on our bodies. All day we are sitting in furniture that was not designed for long-term sitting. We get aching backs, headaches, and eye strain that can leave us feeling cranky and overwhelmed.
After work and family commitments we are also failing to plan essential downtime, which may be another factor in our tiredness. Some of us are over-performing at our jobs, and putting higher expectations on ourselves due to worries over the economy, furloughs and job losses.
So what do we do? How do we cope with this new reality?
If nothing else, let’s be grateful for this technology that allows us to connect and work. When else will we be able to wear our pajamas to important meetings, or lovingly cuddle our pets while listening to budget predictions from our colleagues? Remember that some of us are in this for the long haul, and it is important to find ways to incorporate this technology into the full spectrum of interpersonal experiences that our new lives include. Pace yourself, be gentle, and practice as much kindness as you can.
Images ©Susan MacLaren - Thanks to Pip for her emotive modeling.
Musings on business, womanhood, consulting, and things I find interesting.